New Corpus Christi Legal Guide coming this fall
The latest edition of the Corpus Christi Legal Guide goes to press in September, giving attorneys and other legal businesses an opportunity to reach a targeted, high-income audience of potential new clients.
The Legal Guide is one of multiple special-interest guides produced by Texas Publishing Co. The full-color publications are mailed to 100,000 of the city’s highest-income homes over a year (25,000 a quarter). Each contains compelling editorial content and high-quality advertising that stick around.
“Our guides take direct-mail advertising to a new level,” said Bob Hotchkin, sales manager for Texas Publishing Co. “Interesting stories and quality photos draw in readers who are more likely to hold on to the publications long term. They are reading both the stories and the advertisements.”
Texas Publishing Co. also produces the Corpus Christi Area-Wide Telephone and Internet Directory, the Coastal Bend’s only areawide phonebook. Locally owned and operated, it is the only phonebook that still prints residential phone numbers.
Also, The Blue Book, as it is affectionately called, is the only phonebook company that provides advertisers with a means to present a fresh message throughout the publication’s 12-month lifecycle.
Although still a proven means of communicating directly with customers, yellow pages advertising has had to grow up. By incorporating speciality printed guides backed with a strong web presence, Texas Publishing has brought the phonebook into the digital age and the hands of a new generation of shoppers and clientele.
You don’t have to advertise in the phonebook to get the benefit of the website or the guides. Advertisers have a full-range of choices that include print and online opportunities to grow their customer base.
Another Texas Publishing Co. product, Corpus Christi Business News has become a Google News Partner. A highly coveted status for news-based websites, being a Google News Partner boosts search engine results for every entity on the site, whether editorial content or advertising.
Each of the company’s speciality guides has a strong editorial and advertising presence within the Business News website at ccbiznews.com. Ads are interactive and convert seamlessly to a mobile format, reaching an even wider audience.
“We have a strong web presence that is growing,” Hotchkin said. “We know what works in both print and online. We can positively affect your bottom line by bringing in more customers and business to your business. That’s our business, and we stay informed and up to date on the latest technology and how it benefits our customers.”
The advertising deadline for the fall issue of the Corpus Christi Legal Guide is Friday, Sept. 1. Call Hotchkin at (361) 991-1306 for information on how to put Texas Publishing to work for your business.
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